Branding is a major part of marketing in any industry, and the game industry is no exception. For today’s post, I want to talk about how there are three kinds of video game branding, and what they mean for your studio.
Being an indie game developer is not an easy task; whether as a first-time designer to someone coming from a major studio. One of the biggest areas where a lot of indie developers mess up on is branding; specifically, having a marketing presence. For today’s post, I want to go over the bare minimum that you should have when it comes to indie game marketing.
If there’s one area that Indie developers tend to struggle with, it’s marketing themselves and their games. Today’s Critical Thought looks at some basic things that you can do to improve your SEO and online presence. No one should have to hunt around to find you, much less to send you an email. To read my post on selling your game without Steam, you can find it here: http://wp.me/p2OOw3-51X