One of the major areas where indie developers tend to fail at is marketing and social media. We’ve talked about this before, but it doesn’t matter how good your game is if no one has ever heard of you. With each year the market changes, and so does what you should be thinking about when it comes to how to present your first game.
Being an indie game developer is not an easy task; whether as a first-time designer to someone coming from a major studio. One of the biggest areas where a lot of indie developers mess up on is branding; specifically, having a marketing presence. For today’s post, I want to go over the bare minimum that you should have when it comes to indie game marketing.