For today’s video, I talked about some some issues lately with games that seem to be ignoring their branding.

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SuperMariogalaxyIGN

Branding is a major part of marketing in any industry, and the game industry is no exception. For today’s post, I want to talk about how there are three kinds of video game branding, and what they mean for your studio.

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Today’s Critical Thought is all about brands and branding in video games. I talked about the history of mascot/character brands and what it meant for early video games. Over the last decade things have shifted towards game/property branding. I also talked about the difference in major studios vs indies in branding themselves, and when branding causes trouble.

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