For today’s video, I talked about some some issues lately with games that seem to be ignoring their branding.
Branding is a major part of marketing in any industry, and the game industry is no exception. For today’s post, I want to talk about how there are three kinds of video game branding, and what they mean for your studio.
Today’s Critical Thought is all about brands and branding in video games. I talked about the history of mascot/character brands and what it meant for early video games. Over the last decade things have shifted towards game/property branding. I also talked about the difference in major studios vs indies in branding themselves, and when branding causes trouble.