If there’s one area that Indie developers tend to struggle with, it’s marketing themselves and their games. Today’s Critical Thought looks at some basic things that you can do to improve your SEO and online presence. No one should have to hunt around to find you, much less to send you an email. To read my post on selling your game without Steam, you can find it here: http://wp.me/p2OOw3-51X

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overwatch-usgamer

The ability to let the player have control over their character and experience has become a powerful option to enhance games. But the terms customization and personalization tend to be interchangeable for a lot of people. I want to talk about the differences between the two and what they mean towards enhancing a game’s design.

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Today’s Critical Thought is all about brands and branding in video games. I talked about the history of mascot/character brands and what it meant for early video games. Over the last decade things have shifted towards game/property branding. I also talked about the difference in major studios vs indies in branding themselves, and when branding causes trouble.

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Cursed Castilla (2)

With the news surrounding Steam Direct continuing to come out, I wanted to talk a little about selling your game. Being able to sell your game is one of the toughest aspects of game development. With Valve’s plan to crack down on first time development, I wanted to go over some important tips when it comes to selling your game if Steam is not an option. Read more…

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