Continuing my way through the Toys to Life Market craze, we turn to Disney Infinity which combines Marvel, Disney and recently added Star Wars into one game. That by itself would make for one very collectible game and a nightmare for parents. Infinity’s main marketing point is the “Infinity” in the title, but how far you go depends on how much you spend.
Nintendo is celebrating 30 years of Mario this year and they have rolled out the big guns in the form of Super Mario Maker. While it may not be a brand new Mario title, the implications of it on present and future game designers is something extraordinary.
It’s been less than a year since Nintendo’s Amiibo line was doubted by critics, released to critical success and are now being touted as one of the best decisions by the company. As I sit here still trying to find some of the Wave 4 Amiibos, tempted by what’s coming and gazing further and further into the abyss, I’m wondering if things have gone too far between Nintendo, the Amiibo Craze and what they mean for the Toys to Life market.
This week, Nintendo has entered the toys to life market alongside Skylanders and Disney Infinity with the Amiibo line. They’re hoping to leverage the Nintendo IP in the same way that Infinity is with Disney and Marvel. As a concept, the Amiibo line sounds great, but the way Nintendo is handling it has me questioning its long term viability.