Whenever gamers play a video game, whether this be an Xbox Live game, a multiplayer game or a social game on Facebook, they leave a virtual footprint that can be traced; which is what forms the basis of Big Data. Gaming developers are now taking advantage of this data in regard to how gamers are interacting with their products, who they are playing with and how much time they are spending on the games. So much so that, in fact, it is this Big Data that is beginning to change the face of the gaming industry.

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