A major element to giving games longevity has always been player customization. The more ways that players can not only stand out but play a game differently goes a long way towards keeping them invested. For multiplayer-based titles, this is critical in terms of avoiding a solidified meta. The challenge is that the more you give the player, the less control you have as a designer, and that can lead to some interesting decisions on design.
The ability to let the player have control over their character and experience has become a powerful option to enhance games. But the terms customization and personalization tend to be interchangeable for a lot of people. I want to talk about the differences between the two and what they mean towards enhancing a game’s design.