Two years ago, Nintendo made waves with their Amiibo line and attempt to get into the lucrative toys-to-life genre. Combining quality figurines with the promised of in-game rewards, Nintendo fans like yours truly jumped at the collection.
Today, things have taken a different turn. The fan-fare surrounding them has all but disappeared. There are reports of reprints of the first few waves, but even I’m having trouble getting excited about it. Nintendo was poised to make one of the biggest touchdowns in their history, but they’ve managed to stumble right at the end zone.
Continuing my way through the Toys to Life Market craze, we turn to Disney Infinity which combines Marvel, Disney and recently added Star Wars into one game. That by itself would make for one very collectible game and a nightmare for parents. Infinity’s main marketing point is the “Infinity” in the title, but how far you go depends on how much you spend.
It’s been less than a year since Nintendo’s Amiibo line was doubted by critics, released to critical success and are now being touted as one of the best decisions by the company. As I sit here still trying to find some of the Wave 4 Amiibos, tempted by what’s coming and gazing further and further into the abyss, I’m wondering if things have gone too far between Nintendo, the Amiibo Craze and what they mean for the Toys to Life market.