News continues to grow regarding regulating Loot Boxes and their impact on game design, monetization, and consumer behavior. At this point, we must be in the hundreds as to videos or posts decrying the use of loot boxes.
However, it’s important when studying loot boxes to look at why they’re so popular, and when the line gets crossed into predatory practices.
With more AAA games being released with loot boxes in them, the discussion has been shifting towards legislation around their use and implementation. The ESRB came forth stating that they don’t feel that loot boxes are a form of a gambling. I personally disagree with that, and to discuss it, we need to look at the foundation of their design.
In our continued look at F2P mechanics and design, we turn to the use of loot boxes. F2P design has changed over the years, as monetization tactics like pay or wait have fallen by the wayside, but are loot boxes any better for the consumer?