It’s been reported that there is a new law on its way to be voted on by the Senate with regards to loot boxes in the game industry. If this goes through, it means not only cutting the free to play market at the kneecaps, but also government intervention on the game industry. Reading through the entire bill, I wanted to share my thoughts on what this could mean for the industry, and why there must be a better way.
News continues to grow regarding regulating Loot Boxes and their impact on game design, monetization, and consumer behavior. At this point, we must be in the hundreds as to videos or posts decrying the use of loot boxes.
However, it’s important when studying loot boxes to look at why they’re so popular, and when the line gets crossed into predatory practices.
With more AAA games being released with loot boxes in them, the discussion has been shifting towards legislation around their use and implementation. The ESRB came forth stating that they don’t feel that loot boxes are a form of a gambling. I personally disagree with that, and to discuss it, we need to look at the foundation of their design.