A few weeks ago I wrote a post about the Amiibos’ success and I thought about the topic of branding and how there are two types of branding in any industry. For today’s post I want to talk about these two types in more detail and what they mean for developers and publishers when it’s time to promote.
This week on the cast, Ken, Lorson and I talked about E3 2014 which was a bit hard to do as none of actually went to E3 this year.
Games For Windows Live after about 7 years is dead, well it has been on life support for what feels like years now but is slowly biting the dust. Microsoft’s grand experiment into the cross platform support of Xbox Live has ended in failure.
Thinking about the whole ordeal made me for the first time in awhile angry. Not at the end of the software or losing the few games I had on it, but all the wasted potential that GFWL could have offered to the Game Industry.
Two weeks ago I posted separate pieces on backwards compatibility and used game sales in relation to the Xbox One. Last week, Microsoft officially confirmed that the Xbox One will require a broadband internet connection in order to play video games.
As always, opinions were mixed with some people fine with that and others declaring the Xbox One dead on arrival. As for me, not only does this sound like a huge mistake but I feel that Microsoft is having a tough time saying just who the new system is aimed for.