A few weeks ago I wrote a post about the Amiibos’ success and I thought about the topic of branding and how there are two types of branding in any industry. For today’s post I want to talk about these two types in more detail and what they mean for developers and publishers when it’s time to promote.
This week on the cast, Ken, Lorson and I talked about E3 2014 which was a bit hard to do as none of actually went to E3 this year.
As you probably know, E3 is going on this week with the major developers and console makers (except for Nintendo) putting on elaborate conferences to showcase their upcoming games and the big news being the Xbox One and Playstation 4.
But where many gamers have been questioning the decisions of Microsoft, Sony showed up and in the eyes of the general consumer, won the next gen war before it started.