Renowned Explorers (8)

One of the major areas where indie developers tend to fail at is marketing and social media. We’ve talked about this before, but it doesn’t matter how good your game is if no one has ever heard of you. With each year the market changes, and so does what you should be thinking about when it comes to how to present your first game.

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Today’s video looks at the market for videogames and how do you appeal to someone with “out there” games?

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SuperMariogalaxyIGN

Branding is a major part of marketing in any industry, and the game industry is no exception. For today’s post, I want to talk about how there are three kinds of video game branding, and what they mean for your studio.

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SteamSummer

The Game Industry has grown considerably over the last decade thanks to the growing Indie market and sales that have allowed money to be spread around. While this has been a positive to consumers, the growing opinion of devaluing video games is not healthy for the industry.

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