Online betting activities need to be user-friendly. If they are not, then there is every chance a poor experience is going to be received by a bettor.
Those who like to engage in live betting scenarios will find it difficult to make the wagers that they want in a timely fashion if the UX isn’t right, while those looking for certain types of bets that they want to place will give up rather quickly if they can’t browse and navigate the bookmaker.
Indeed, with people spending more time than ever to bet online with platforms like Betway because of the convenience and accessibility that they can obtain, it has become extremely necessary for operators to ensure the very best UX can be provided at all times.
UX matters across multiple devices
Given how popular betting has become, it’s no surprise that online services have become the most used in today’s age. Punters can use a multitude of different devices to access their favorite bookmaker, having the world of sports betting at their fingertips.
The smartphone device has since become one of the preferred options, as bettors can look to make bets whenever they want from the palms of their hands. They can be out running errands or with friends and family at events but still have access to betting markets. This can be achieved through the use of a mobile web browser, or even a dedicated app. Others will use tablets or laptops as a means of placing a bet.
Regardless of what method is chosen, the UX needs to be right. If it’s not, then it’s only going to take away the benefits that convenience can offer.
How can sportsbooks ensure they offer the best UX?
With UX being critical for online betting, there are several aspects that online sportsbooks need to consider when it comes to offering the perfect UX and services to their clientele. Betway is a renowned company in the sports betting market that seems to know what they are doing when trying to promote a user-friendly experience, and one that other firms in the space should perhaps be looking to replicate as best they can.
Their webpages and mobile app have been created with the bettor in mind. They are both clean and presented in a way that makes it easy to follow and navigate. Punters can find everything that is available from the side panels that have been created, making it easier to find the events that they want to wager on. In addition, live betting opportunities are presented at the beginning and prominently, helping to promote the ability to make timely bets based on the things that are happening in real time.
The pages or apps that are visited will need to be user-intuitive, meaning they will need to be able to react quickly to the actions that the individual makes, such as clicking on a certain market or bet and reacting instantly. If they take a little while to react, the entire experience becomes poor and is one that will quickly disinterest players.
