This week on the cast, we sat down with PR Specialist Logan Williams for a discussion on why understanding PR and social media is so critical for game developers today.
After introductions, we talked about the state of the market these days for Indies, and how it’s gotten a lot harder for developers to make themselves known in the market. The bar has definitely been raised, and it’s crucial that developers and students learn about what’s needed in terms of being successful today.
Another important point was talking about what happens when there is a PR disaster and what do you do. We mentioned some situations like Starbound, Fez and more. Logan also talked briefly about some of the games he was working on, while some were under NDA at the time.
We also talked about website design and how do you market yourself on your own site. Both Logan and I shared our pet peeves about poor site design and everyone who is trying to make and sell a video game should be taking notes. There were a ton of great topics and we would definitely love to talk to Logan again about his thoughts on PR and the Industry.
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